BULLETPROOF

BULLETPROOF, known for their MCT oil and coffee combo, had recently launched a line of high-protein collagen bars. Recognizing the essential role of protein in post-workout recovery, we suggested a collaboration with 24-Hour Fitness. It was a simple yet effective idea: offer gym members a chance to try the new bar for free and get them to share their experience on social media using the hashtag #YouOnlyBetter