HUMBLE BRANDS

HUMBLE is a subscription-based natural deodorant that doesn’t use toxic ingredients found in many store-bought brands. Prior to starting this website refresh, we identified two primary challenges. First, a lot of consumers don’t know about the health concerns regarding mainstream deodorants. And second, the switch to natural doesn’t come without a brief (uhh, aromatic) transition period. With this project, we highlighted the advantages of going natural, offered education about navigating the short transitionary phase, and used social proof to back it all up.