HIGHKEY SNACKS

HIGHKEY is on a mission to revolutionize America’s snacking habits by eliminating sugar from our favorite treats. Yet, just a few years ago, they were a budding startup selling Keto cookies on Amazon. Through in-depth demographic research, it became clear that their primary audience wasn't strict Keto enthusiasts, but suburban families aiming for a healthier diet. This insight paved the way for a revamped Highkey brand—complete with refreshed packaging and a distinct tone of voice, seamlessly integrated into their website, social media, and merchandise.