HENRIETTA SAID | TRULY GOOD FOODS

HENRIETTA SAID set out to shake up a snack market that’s been historically male-dominated. As a women-led brand, the mission was clear: create a voice that would disrupt the status quo. Drawing inspiration from the Modern South (think Designing Women), we cultivated a brand voice that’s bold, sassy, and unapologetically feisty. But we didn’t stop there. This fresh attitude was infused into every aspect of their advertising – from their website and packaging copy to flavor-centric tabloids that are as enticing as they are audacious.